Profit First

Double your profits in 24 months - no really

We utilize and support Profit First to help companies grow from owner-operator, where you have created a job, to owner-manager, with the profitability, time and freedom that comes from there.

It is not unusual for businesses that implement the Profit First methodology to increase their bottom-line profits by up to 200% within 18-24 months of implementation.

What is Profit First?

Summit Business Advisors are certified Profit First advisors

Profit First is a straight-forward but innovative approach to business finances developed by Mike Michalowicz. Traditional business accounting has evolved from GAAP (Generally Accepted Accounting Principles), which is too complex for most small businesses, and drives owner attention to the wrong area. As a result, most small businesses operate on a cash-basis, keeping “tax-books” once a year. While this lets you comply with the IRS, it doesn’t help you drive your business. As a Certified Profit First firm, we help you with your traditional accounting needs while implementing the innovative Profit First system.

The Profit First System is an adaptation of traditional personal finance principles to the needs of a small business. Similar to the  concept that finance is 80% behavioral and 20% math, Profit First drives you to operate your business in such a way that you focus on the cash flow allocations necessary to pay yourself and cover your bills.

It’s essentially a set of accounting practices that help influence you to make better decisions.

What Is a Profit First Advisor—and Why It Matters for Your Business

A Profit First Advisor is more than just a financial professional. They're a strategic partner committed to helping business owners build companies that actually generate real, lasting profit—month after month. These advisors are certified in the Profit First methodology, a proven cash management system that flips the traditional accounting formula on its head. Their job? To guide you in putting profit at the top of your financial priorities—where it belongs.

 

The Profit First Method: Paying Yourself First Isn’t Just Smart—It’s Essential

Created by entrepreneur and author Mike Michalowicz, the Profit First system challenges the outdated model of “Sales – Expenses = Profit.” Instead, it follows a simple but powerful formula: Sales – Profit = Expenses.

Here’s how it works in practice:

  • A fixed percentage of every dollar that comes in is immediately set aside for profit (often between 5% and 10%)
  • What’s left over is what the business has to operate on
  • Expenses are kept in check—by design—because profit is already secured

This approach removes the guesswork and emotion from your financial decisions. It forces clarity. And it helps you stay focused on building a financially healthy, sustainable business.

 

What a Profit First Advisor Actually Does

Certified Profit First Advisors understand how to make this framework work in the real world. They don’t just give you spreadsheets. They work alongside you to:

  • Set up a practical banking structure, often with multiple accounts for profit, tax, owner pay, and operations
  • Establish an allocation rhythm, so profit becomes a consistent habit—not a once-a-year hope
  • Reinforce accountability so you stick to the plan, even when cash is tight
  • Offer real-time cash flow insights, so you’re not flying blind
  • More importantly, they bring perspective. Profit First Advisors help you make financial decisions from a place of confidence, not reaction.

 

What’s the Benefit to You as a Business Owner?

Working with a Profit First Advisor helps business owners solve the two biggest financial pain points: unpredictability and burnout.

Instead of waiting to “see what’s left over,” you’ll:

  • Build a reserve that gives you breathing room
  • Pay yourself consistently and fairly
  • Eliminate the stress of surprise tax bills
  • Stop the cycle of feast-or-famine cash flow

In short, Profit First helps you create a business that works for you—not the other way around.

 

What It Looks Like in Action

Let’s say you sell $10,000 in services this month. A Profit First Advisor helps you design a system where, for example, 10% ($1,000) is transferred immediately to a profit account. That money is untouchable—your business learns to run on the remaining $9,000. Over time, this discipline creates real, usable profit.

Diagram of benefits for business owners to implement Profit First, vertical, multi-color

Implementing the Profit First Approach

Profit First does involve more transactions, making it important to be diligent in your financials during the year. As a result, instead of one large annual tax prep and accounting bill, with Profit First clients work with us on a monthly basis for compliance or controller services to maintain their records throughout the year. By standardizing on a consistent package, you have one consistent monthly bill to cover all your accounting and financial needs. Our clients utilize our team for monthly services, but we routinely work with partner organizations that combine compliance and tax strategy services.

For our Sub-contracted Controller clients, we’ll review your business, profitability, and how you are progressing with your Profit & Loss statement as well as Profit First implementation to help you to grow your business.

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Ready to become profitable? Start with a Profit First Assessment

We will show you how to create sustainable profitability so you can eliminate debts and gain complete control over your finances.

With Summit Business Advisors, Your Path to Success is as easy as 1-2-3

Start with a Basecamp Assessment

We’ll discuss your business and financial goals and what is preventing you from reaching them, and run a full diagnostic on your business financials to better understand how we can help you.

2

Begin Your Ascent

We explain the findings from our review, the challenges before you and how you should specifically address them with a series of customized recommendations.

3

Reach Your Summit

With our guidance and support, we help you to get confidence in your financials,  make accurate data-driven financial decisions, and provide a clear path to reach success in your business journey.

Your path to the summit starts now with knowing your score

With Summit Business Advisors, project-based businesses have real-time visibility into their performance and can make data-driven decisions that drive results.

✓ Profit First

✓ Utilization rate, and

✓ Net revenue per employee

Successful project accounting client of Summit Business Advisors, an engineer perched at the top of a rock outcrop with urban skyline in background