About Us

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Veronica Doering

Veronica (Herrera) Doering is the Founding Partner and face of Summit Business Advisors LLC.

She has a knack for helping her clients lower their taxes, increase their profits, and manage their cash flow better.

Veronica’s greatest satisfaction is watching her small business clients grow and surpass their goals.

Some of her recent accomplishments are:

  • Uncovered a $30,000 invoice discrepancy, effectively safeguarding a client from undue tax burdens.
  • Revitalized an engineering firm's accounting processes and workflows, relieving the CEO of a significant administrative load. This enabled him to enjoy a three-month vacation and alleviated a cash crunch by ensuring timely and consistent billing.
  • Enhanced the accounts receivable and payable processes for an affiliate marketing company, ensuring consistency and positively impacting cash flow.
  • Through our advisory services, she supplied a small business with crucial Key Performance Indicators and benchmarking, enabling them to gauge their standing relative to peers and establish informed goals.
  • Assisted a client in recovering funds from an advertiser and meticulously prepared their books to secure venture capital funding rounds.

Prior to founding her own firm in 2007, Veronica worked as an accounting manager for an investment banking firm and a nonprofit law firm. She also has sales experience in the telecommunications industry. Veronica earned her degree in accounting and political science from Santa Monica College.

When she is not working, she enjoys going to movies and theater, reading presidential biographies (she’s a huge history buff), and walking her dog.


Eri Cronkhite

Eri Cronkhite is a Founding Partner of Summit Business Advisors.

She thrives on creating clean and accurate financial statements for her small business clients so they can be strategic about their business growth.

She is passionate about solving accounting puzzles and providing cash management services using the Profit First method.

Some of Eri's recent accomplishments are:

  • Helping a clothing manufacturer improve its bottom line by $100,000 by correcting its accounts payable and bill pay applications.

Previously, Eri has held a variety of teaching and business management positions, and started a nonprofit animal welfare organization.

Eri enjoys working with businesses in all industries, including real estate and nonprofit.

She is active in the nonprofit world and founded Heaven on Earth Society for Animals, an animal welfare nonprofit dedicated to helping homeless animals, in 2000.

Eri earned a BS in mathematics from Cal State University Los Angeles. When she is not working, she is a glutton for supernatural, fantasy, and horror entertainment (think Harry Potter, Game of Thrones, and The Exorcist). She enjoys real estate investing, sports (especially volleyball which she played in college), and loves spending time with her boyfriend, four teenage kids, four dogs, and seven cats.

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Jennie Avalos

Jennie Avalos is a bookkeeper dedicated to serving our clients with great customer service and a positive attitude. Her goal is to provide outstanding accounting so they can sleep better at night. Before joining Summit, Jennie worked at UCLA for 16 years. She says her greatest customer service lessons came while working in retail, and they have sustained throughout her career and personal life. Jennie earned a business fundamentals certificate, among other professional certificates, from UCLA. When she’s not in the office, Jennie can be found hiking, dancing, cooking, and spending time with her family—including going on road trips together.

“Be happy with what you have, while working for what you want.”

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Anshita Nahar

Anshita Nahar is a bookkeeper for multiple clients in industries such as apparel, advertising, real estate, and health care. Her biggest tip: keep personal and  business expenses separate to get correct numbers! She loves working with the women of Summit, who appreciate, inspire, and help each other to learn and grow every day. Anshita earned certifications in accounting from UCLA Extension and QBO ProAdvisor. On the weekends, she loves spending time with her family, working out, and cooking.

“Karma: What goes around comes around, keep the circle positive, peaceful, and loving.”